WoodWing makes iPhone Apps Affordable for Every Publisher

October 14, 2009

Article by: WoodWing – The Americas

WoodWing makes iPhone app affordable for every publisher

With the new service offered by WoodWing it is easier than ever before for publishers and corporations to get a branded native iPhone newsreader.

At IFRA 2009 WoodWing Software announced a new service allowing publishers and corporations to offer their readers a branded iPhone newsreader via the Apple App Store. Such an application allows them to deliver content from the publisher´s content management system directly to the iPhone. Typically the development of an iPhone application can prove costly and the application needs to pass a release process by Apple.
Full-service solution

With the new hosted service called Smart News WoodWing enables publishers and corporations to offer a newsreader iPhone application. With a few simple steps they can provide their news to their online audience through a stylish-looking iPhone interface.

Erik Schut President of WoodWing Software said: "Our innovative Smart News service fits perfectly into our strategy of enabling publishers to easily address virtually any available channel to reach their audience whether it is print Web e-mail SMS or Social Media like Twitter Flickr Facebook and YouTube – and mobile devices like the iPhone.”
Integration with existing systems

Getting a branded iPhone newsreader could not be easier. Publishers only have to provide WoodWing with their corporate design elements and can also select their own colors and icons to use inside the app. WoodWing creates the branded iPhone newsreader takes care of the integration with the customer´s CMS and makes it available for download in Apple s App Store.

The application will fetch the news from the publishers content management system Web site or RSS feed. Smart News does not require any other WoodWing solution and can be used with any CMS including WoodWing´s Enterprise platform. WoodWing also takes care of the hosting of the news for retrieval by the iPhone.

The newsreader supports text images and video both for editorial content and advertisements and offers:

* Easy navigation
* Bookmark functions for favorite news headlines
* Search functionality
* Direct access to contact information
* Possibility for users to add their own RSS feeds
* Shake the device to load the latest news
* Statistics about your readers´ behavior

As a demo WoodWing offers a newsreader providing news about WoodWing and WoodWing solutions in Apple´s App Store.

For more information visit www.woodwing.com/en/iphone-news-reader

About WoodWing
WoodWing creates the most progressive solutions available on the market for the production of print and online publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing makes the best tools for the best price.

WoodWing Software is located in Zaandam The Netherlands and has regional sales companies for Europe the USA Asia-Pacific and Latin America. Customers are served through select partners.

Shawn Duffy
Managing Director WoodWing USA
Tel 313.962.0542 x 151