Waco Tribune-Herald Moves to the Cloud and Streamlines Newsroom Workflow with SAXOTECH Mediaware Center

March 5, 2012

Article by: SAXOTECH Inc.

Tampa Fla. – March 5 2012 – SAXOTECH a leader in content management circulation and advertising technology today announced the Waco Tribune-Herald has selected the SAXOTECH Mediaware Center to streamline its workflow and production processes for all print and digital media products. The Tribune-Herald s move to a single content management solution provider will bring new levels of publishing flexibility and will enable the media company to maximize the use of all available resources producing content for more channels and more market segments than ever before.

The Tribune-Herald was looking for a sophisticated multi-channel publishing tool and approach ¬– print Web mobile tablets syndication and other channels ¬– and a single interface was a key requirement.
The SAXOTECH Mediaware Center will provide the media company with a full-featured multi-channel collaboration platform developed specifically for the publishing industry to support the entire news process – from the initial idea through planning writing editing and publication in print or digital media.

"We were impressed with the company s experience with its paywall product its long history with cloud solutions a very strong user base and an easy-to-use single interface for publishing content to multiple channels and devices " said Donnis Baggett president and publisher Waco Tribune-Herald. "We were one of the early adopters for paid content and we are eager to use the SAXOTECH system to provide us variety in publishing methods and approaches and variety in providing access to paid content for site visitors."

More than 50 members of the Tribune-Herald will utilize the system to build a workflow that is streamlined and efficient allowing the media company s editorial employees to focus on quality and content not on the mechanics and labor of publishing. Editors will see the resources available and plan accordingly.

With cloud technology SAXOTECH will provide the Tribune-Herald with added levels of publishing flexibility allowing editors to maximize the use of all available resources. Content producers will have the ability to access and use a full production system from anywhere there is an Internet connection. By utilizing managed hosting in the SAXOTECH cloud the Tribune-Herald will have the ability to take advantage of high-performing technology without having to make the personal investment in the needed hardware.

"SAXOTECH understands the growing need to maximize resources maintain digital channels with breaking news around the clock and still work on the assigned daily stories and with the Mediaware Center the Tribune-Herald will now be able to better manage those demands " said Anders Christiansen chief executive officer SAXOTECH. "The Tribune-Herald is responsible for delivering relevant and timely news throughout Waco and its vicinity. Bringing everyone in the news organization together in one system will improve workflow creating greater efficiencies and ultimately a better product for their readers."

SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia multi-channel consumer interaction. Our scalable easy-to-implement solutions are used to plan create edit design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation training and support complemented by ongoing development of products and best practices.

SAXOTECH Circulation tracks subscription revenue distribution agent billing promotions campaigns demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base as well as empower marketing executives to make quicker smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa Fla. with European headquarters based in Aalborg Denmark; additional offices include Maryland Norway and Sweden. SAXOTECH s solutions are in use by more than 700 news organizations around the world. For more information visit www.saxotech.com.