VANTAA FINLAND — March 10 2009 — Finnish publishing house Viestilehdet has selected Anygraaf to implement its AProfit advertising management software.
The AProfit installation will integrate with Viestilehdet’s current Doris32 asset management and publishing production system and Planner edition management and ad layout system.
The software will be utilized at Viestilehdt’s three agriculture and farming oriented publications. Viestilehdt’s newspaper Maaseudun Tulevaisuus has the fourth largest subscription base with about 83 900 subscribers and boasts the third greatest readership of any Finnish newspaper with roughly 310 000 readers. The company’s two magazines Koneviesti and Aare are published eighteen and ten times per year respectively. There is also a special quarterly publication Metsänomistaja (“The Forest Owner”) with circulation of about 310 000 delivered to owners of large forest plots throughout Finland.
AProfit offers complete functionality for booking billing and tracking ads. Ad order entry and ad tracking are managed within a system that integrates with asset management and page and edition planning solutions. AProfit delivers time savings and offers customers greater access with capabilities to book ads submit material and approve proofs via the Internet. AProfit lets users book track and plan ad placement from one common system.
Installation is scheduled to begin in the first quarter of 2009.
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About Viestilehdet
Viestilehdet is a publishing house located in Helsinki that produces three publications Maaseudun Tulevaisuus (Rural Future) Koneviesti (Machinery Message) and Aarre. Koneviesti has a circulation of approximately 34 000 and Aarre is a new publication.
www.viestilehdet.fi
About Anygraaf
Anygraaf Oy is the Finnish developer of asset management and publishing production systems. Founded in 1996 Anygraaf Oy maintains offices in Helsinki and Turku Finland and provides sales service and support through its Swedish subsidiary Anygraaf Ab. Resellers in Germany Denmark and Norway provide additional sales and support services. There are approximately 8000 licensed users of Anygraaf products in more than 125 organizations throughout Europe.
Anygraaf USA Inc. is the North American agent for the Finnish software firm Anygraaf Oy providing sales services and support for the complete line of Anygraaf products.
Editorial Contact:
Erin Flynn
Anygraaf USA Inc.
(240) 379-6620
erin.flynn@anygraaf.com
