Calling it "clearly the best choice" the leading alternative Canadian newspaper NOW Toronto has selected WoodWing Software s Smart Connection Enterprise editorial solution to replace its current system. The switch will allow NOW Toronto to easily push information to both its print and online publications.
NOW Toronto reaches 355 000 readers every week with its print publication and hundreds of thousands more online with its lively vibrant Web site. The publication covers the arts entertainment political and cultural scene in Canada s largest city.
"We looked at all the other options and WoodWing was clearly the best choice " said Rudi Garcia NOW Toronto s Publishing Technology Specialist. "The WoodWing system offered the best approach especially the blended media approach. It s just an awesome system all the way around."
Garcia said that Smart Connection Enterprise s "dossiers" feature sealed the deal for NOW Toronto. Dossiers allow Enterprise users to easily bundle all the related items for a single story – text photos graphics audio files and video files.
"That s specifically why we decided to buy WoodWing " Garcia said. "We needed something that would allow us to publish directly to the Web and we especially use a lot of audio files. The dossiers feature is going to make it so easy for us to do that."
NOW Toronto joins a growing roster of newspapers around the world that have made the switch to Smart Connection Enterprise. From small rural weeklies to big-city dailies newspapers of all types and sizes are finding that WoodWing s power and versatility make it the right choice.
"NOW Toronto is on the cutting edge in terms of their coverage and
content and also when it comes to reaching their audience in every possible way " said Brian Kruger CEO of WoodWing USA. "We want to make that as easy as possible for them to do."
About NOW Toronto
Toronto s independent weekly NOW was launched in 1981 as the city s alternative voice. The publication has since become a key cultural and political voice throughout Canada. The weekly delivers a print and online package that includes a hard-hitting and progressive news section and intelligent and fresh cultural reporting that often introduces new artists and acts to its readers as well as the city s most extensive activity listings.
About WoodWing Software
WoodWing Software excels in innovative and flexible editorial solutions that help efficiently produce print and online publications. Customers are served through select partners and in the U.S. through WoodWing USA an expert in corporate workflow efficiency. Visit www.woodwing.com .