The Villages Daily Sun Selects SAXOTECH’s Directory Publishing Center; Innovative Web Tools to Provide Strong Local Search
Tampa Fla. – July 20 2009 – SAXOTECH announced today The Villages Daily Sun (The Villages Fla.) will implement SAXOTECH’s Directory Publishing Center a turn-key business solution with advanced search functionality designed to enhance end-user experiences. The Directory Publishing Center is part of the recently launched SAXOTECH Online Ad Solutions.
Supported on a hosted and managed platform the Directory Publishing Center will enable the Daily Sun to configure a wide range of searchable directories guides and index products. The configuration of the Directory Publishing Center makes it easy for The Villages’ digital audience to find businesses services and activities in their community and surrounding areas. The publisher can also individually add components or behaviors to an advertiser’s listing creating lucrative up-sell options.
“A digital optimized search engine will be a great addition for our customers and readers. SAXOTECH offered a comprehensive product that is easy to use by both the end users and our technical staff. The leadership team at SAXOTECH has very similar core values to our team at the Daily Sun which helped to make our decision easier ” said Jim Sprung general manager The Villages Daily Sun. “We feel their solution along with their dedication to excellence will be a great addition to the Daily Sun’s reach and product line that our customers rely on everyday to make decisions.”
The business listings created utilizing SAXOTECH’s Directory Publishing Center mirror the media properties’ retail target zones to support hyper-local searches. Consumers can expand their searches by radius or to specific towns categories or points-of-interest. The search options are endless.
“The Villages Daily Sun is focused on providing the most relevant news and innovative Web tools available to keep its digital audience connected to their community ” said Don Martin vice president of strategic sales SAXOTECH. “We are excited to have an opportunity to provide the Daily Sun with a strong local search utility that will enable them to continue their audience-first approach.”
About The Villages Daily Sun
The Villages Daily Sun is an award winning 7 day a week morning newspaper that in the peak months has a circulation of over 45 000 subscribers. The Audit Bureau of Circulation has ranked it the fastest growing newspaper for the past five years.
About the SAXOTECH Directory Publishing Center
The Directory Publishing Center provides many innovative features and benefits that can be customized and also includes Marketplace a rapidly deployable business directory that can be easily modeled to meet specific branding requirements. Containing more than a dozen primary local points of interest Marketplace consists of a well-defined set of editable default templates scripts cascading style sheets and utilities that provide a turnkey directory for the small to medium-sized business and services in local markets. When deployed with the SAXOTECH Mediaware Center the Directory Publishing Center can provide deep content integration where directory content can be mashed up with editorial content.
About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia multi-channel consumer interaction. Our scalable easy-to-implement solutions are used to plan create edit design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation training and support complemented by ongoing development of products and best practices. Today SAXOTECH’s solutions are in use by more than 470 news organizations around the world.
