Tampa Fla. – February 7 2011 – SAXOTECH a leader in content management circulation and advertising solutions announced today Florida-based daily The Daytona Beach News-Journal has selected SAXOTECH’s Circulation and WebCirc solutions to support new business opportunities and modernize its circulation activities.
The Daytona Beach News-Journal will take advantage of key components within SAXOTECH’s Circulation solution including customer service home delivery single copy sales distribution insert management and dynamic report writer. Circulation software will also provide The Daytona Beach News-Journal with the ability to track promotions and campaigns append demographics to subscribers and non-subscribers and use flexible reporting tools to retain and increase subscribers.
The Daytona Beach News-Journal has also purchased the WebCirc component which will provide an interface to the user’s website. All Circulation solutions will share a common Oracle database that will enable cross-departmental reporting and complete access to data from all areas of newspaper business management.
“Ease of use functionality and database marketing are all necessary in today’s circulation departments ” said Mark Ganslaw vice president of circulation SAXOTECH. “We are excited The Daytona Beach News-Journal has chosen SAXOTECH for its circulation solutions and we are confident they will be able to maximize their revenue stream as well as increase operational efficiencies.”
About The Daytona Beach News-Journal
The Daytona Beach News-Journal is a Florida daily newspaper serving Volusia and Flagler counties.
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia multi-channel consumer interaction. Our scalable easy-to-implement solutions are used to plan create edit design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation training and support complemented by ongoing development of products and best practices.
SAXOTECH s Circulation Division tracks subscription revenue distribution agent billing promotions campaigns demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base as well as empower marketing executives to make quicker smarter and more profitable circulation management decisions.
SAXOTECH is headquartered in Tampa Fla. and Aalborg Denmark with additional offices in Maryland New Hampshire Norway and Sweden. SAXOTECH s solutions are in use by more than 600 news organizations around the world. For more information visit www.saxotech.com.