TAMPA Fla. – August 3 2009 – SAXOTECH announced today The Day Publishing Company (New London Connecticut) has selected the SAXOTECH Mediaware Center as its online publishing solution. The innovative and highly configurable platform includes the SAXOTECH Digital Center an intuitive interface for managing news content across multiple digital channels.
The Day will utilize the Digital Center to efficiently produce and share news and information in a streamlined and collaborative production environment. The single online publishing platform will integrate directly into The Day s publications existing systems and workflow enabling the editorial operations to deliver timely news to its rapidly growing online audience.
The SAXOTECH Digital Center provides the framework so users can manage everything from custom Web design site structure and video presentation to community interaction email newsletters wireless content ad serving search and Web analytics. News managers will be positioned to quickly respond to breaking news stories and market opportunities by increasing the productivity of their staff.
"We are very excited about our partnership with SAXOTECH which provides us the platform to dynamically deliver local news and information to our readers using state-of-the-art multimedia tools " said Timothy Dwyer The Day s executive editor. "Our new site will be more user-friendly and interactive allowing us to build a closer relationship with our readers."
SAXOTECH will provide managed Web hosting services for The Day s online site as well as new products enabled by the SAXOTECH Mediaware Center deployment.
About the SAXOTECH Mediaware Center
The SAXOTECH Mediaware Center provides content producers and editors with a robust platform and high-performance tools to organize story candidates manage content and plan based on resource availability to present stories to best serve each channel. By managing each new story in the same system from the moment of conception through delivery content producers get more out of their work and realize greater productivity. The result is better quality and content for both print and digital channels.
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia multi-channel consumer interaction. Our scalable easy-to-implement solutions are used to plan create edit design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation training and support complemented by ongoing development of products and best practices. Today SAXOTECH s solutions are in use by more than 470 news organizations around the world.