Vancouver Canada – February 14 2013 – DTI Solutions the in-flight solutions specialist has announced a breakthrough in airline entertainment today by partnering with a leading provider of enhanced full-content digital replica publications NewspaperDirect to provide daily updated newspapers on board Dubai’s low-cost airline flydubai.
Digital eReading solutions may be ubiquitous on the ground however the complexities of the in-flight environment such as compatibility with in-flight entertainment hardware and the logistics of frequently updating content have made it a challenge to install these forms of entertainment in the skies.
From January 2013 flydubai passengers will have access to more than 45 newspaper titles on flights through DTI Solutions’ industry leading in-flight software solution: eReader. The software which allows passengers to browse through reading material on in-flight entertainment systems equipped with touch-screen technology integrates PressReader by NewspaperDirect a media reading application that offers full-content digital replicas of more than 2 200 newspapers and magazine publications from 100 countries in 56 languages.
Patrick Préfontaine president of DTI Solutions said: “We’re delighted to have helped flydubai achieve this historic project. We truly believe that eReader solutions are strategic for airlines to provide passengers with relevant and engaging content while benefiting from the noted advantages of digital content such as weight and cost reductions compared to paper-based media onboard.”
flydubai’s Chief Executive Officer Ghaith Al Ghaith explains: “Daily news consumption trends have shifted since the introduction of smartphones and personal electronic devices and passengers now expect to be able to read their favorite newspapers electronically on board. Offering daily newspaper updates digitally is a real logistical challenge for airlines and flydubai is proud to be the first to provide this enhanced passenger experience.”
Alex Kroogman CEO of NewspaperDirect adds: “flydubai has taken on-board digital media consumption to the next level with daily updates from our extensive catalog of newspaper and magazine titles. We are delighted to have helped turn the concept of in-flight daily digital newspaper updates into a reality for the airline industry.”
