Digital distribution leader will help Southeast Asia’s foremost magazine publisher grow readership in strategic vertical markets and countries
VANCOUVER BC (06 November 2013) (PR Newswire): NewspaperDirect (ND) the world leader in multi-channel magazine and newspaper content distribution announced the addition of more than 50 titles from Singapore Press Holdings (SPH) Magazines to the world’s largest publication kiosk application PressReader and its online companion website PressDisplay.com.
SPH Magazines a wholly-owned subsidiary of Singapore Press Holdings is Southeast Asia’s leading magazine publisher and has long been recognised for superior editorial content and award-winning designs for its magazines. Its titles are enjoyed by millions of readers with discerning tastes in men and women lifestyles fashion and other interests.
Some of the titles available include: Cosmopolitan Men’s Health Golf Digest Harper’s BAZAAR Seventeen CLEO Home & Décor Her World Female and Shape to name just a few.
With this agreement SPH’s market reach instantly expands beyond Singapore and neighbouring regions to include more than 12 000 libraries worldwide as well as thousands of hotels airlines cruise ships yachts corporations and government offices.
“Our vision to engage minds and enrich lives across multiple languages and platforms inspires us to continually strive to give our magazine subscribers a superior reading experience ” said Joseph Lee managing director New Media at SPH. “NewspaperDirect shares our vision and has the innovative technology and market leadership we need to showcase our publications to more readers around the globe.”
All 50+ magazines will also be available to individual PressReader/PressDisplay.com subscribers to read on their PCs Macs smartphones tablets and eReaders running iOS Android Android for Amazon Windows 8 and BlackBerry 10 operating systems.
SPH has been a NewspaperDirect publishing partner since 2007 when it launched The Straits Times on ND’s Print-On-Demand and PressDisplay.com services. Adding the SPH magazines is a strategic move in the publisher’s mission to grow its digital distribution through new channels and strengthen its media leadership in Southeast Asia and around the globe.
“We are committed to offering our readers and channel partners the very best magazine and newspaper content from around the world ” said Nikolay Malyarov vice president of Publishing and Legal Affairs at NewspaperDirect. “SPH Magazines’ publications will not only delight our subscribers they will open untapped markets for the publisher allowing them to instantly reach millions of new readers through our large and growing library hospitality marine and aviation segments.”
