As a result of COVID-19, people are flocking to trusted content more than ever to inform, educate, and entertain themselves. But with ad revenues plummeting, how can you capitalize on that? Two words: Branded Editions.
Traditionally, you had to build and maintain multiple products to serve different audiences. But today’s consumers want a seamless, integrated reading experience for all your content (print, web, apps) in one place. By combining all of your content into one app with an industry-leading viewer, Branded Editions technology, powered by PressReader:
- Eliminates the two-app strategy and costs
- Combines your audiences and your understanding, from a data perspective, of who your readers are, what interests them, and how to upsell them
- Augments your digital replica with engaging features such as breaking news, story updates, videos, slideshows, sharing, narration, translation into multiple languages, and archives
- Creates new advertising opportunities such as ad inserts for feed-based content or interstitials between articles
With Branded Editions, Arkansas Democrat-Gazette converted 79% of its print subscribers to its Digital Replica with a free iPad. ADG won the 2020 Mega-Innovation Award for this initiative, which set them on a path back to profitability.
We can do the same for you. Let’s talk!
