Pressmart Media has announced it will begin to provide electronic classifieds ("e-classifieds") solutions to publishers television stations media companies city guides online communities career listings auto dealers real estate marketplaces and other leading web sites.
The new end-to-end eClassifieds solution is designed specifically to help newspapers strengthen the value of their brand without losing traffic to classifieds aggregators or other sites thereby keeping advertising dollars and users on their site. Since classifieds can account for as much as 40 percent of page views for online newspaper sites newspapers can generate significant incremental revenues by driving Web site traffic and increase the "stickiness" of their sites with repeat visitors.
Smaller newspapers benefit from the automated posting and charging processes included in the software because no additional staff would be taxed to handle site administration and billing. With its successful implementation of the eClassifieds software suite at some of the leading publishing houses and automotive dealers Pressmart is looking to expand its relationship with newspapers offering an inexpensive and easy-to-use classifieds solution.
Pressmart s eTearsheet solution enables effective communication between publisher and advertiser thereby eliminating paper work. eTearsheet generates PDF files of specific newspaper pages for all ad orders and sends them to the customer electronically. The tearsheets can either be sent by email directly after production or they can be requested individually by the customer via the Internet.
eTearsheet helps the publisher fulfill their requirements for producing perfectly printed ads more easily and efficiently. Tearsheets no longer have to be torn out of printed newspaper editions and mailed to the ad customer but are automatically created as PDF files and then sent to the customer electronically instead. This means greater customer service and at the same time lowers costs. With Pressmart’s eTearsheet solution the publisher can automatically archive tearsheets for a defined period of time.
All PAGE Cooperative member papers are invited to visit the Pressmart Media team at NEXPO Booth 2142.