Pittsburgh Post-Gazette Selects LEAP for Customer Data Platform Development & Omnichannel Marketing Automation
• LEAP will deliver and manage a unified CDP to aggregate customer data from all areas of the business
• Pittsburgh Post-Gazette will utilize LEAP’s end-to-end data-optimized marketing solutions to drive audience growth and customer profitability
Raleigh NC April 25 2019: LEAP the news media’s leading full-service provider of data-optimized omnichannel marketing solutions has been selected by the Pittsburgh Post-Gazette to drive an ambitious multi-channel audience strategy.
The Pittsburgh Post-Gazette is Western Pennsylvania’s largest newspaper and will use LEAP’s technology and rich newsmedia expertise to provide an end-to-end solution designed to meaningfully improve customer development retention and value. This includes providing a 360 degree customer view and the execution of LEAP’s unique Customer Lifecycle Marketing curriculum currently utilized by 300 newsmedia brands across North America to optimize marketing performance.
Commenting on the collaboration Tom Ratkovich LEAP’s Founder and President stated “We are very appreciative of the opportunity to collaborate with the Pittsburgh Post-Gazette. They not only have smart aggressive leadership but a very talented marketing and audience team that will maximize the value of the LEAP solution set.”
Lisa Hurm Vice President/General Manager at the Post-Gazette commented “The decision to collaborate with LEAP is a major one for our company. LEAP’s end-to-end approach will free our executive team to focus on crafting our business strategy while ensuring the execution of that strategy is elevated by LEAP’s data-optimized approach.”
LEAP specializes in the media industry applying best practices in the use of data analytics and multi-channel marketing to drive digital and print subscriber initiatives enhance customer value and diversify revenue. At the heart of those solutions is the BlueVenn Omnichannel Marketing Hub specifically tailored to deliver analytics and customer journeys that grow engage and monetize audiences.
LEAP is a BlueVenn company leveraging the award-winning BlueVenn Omnichannel Marketing Hub in tandem with its strategic marketing services. LEAP serves 300 media and publishing brands across North America including GateHouse Media Tribune Publishing (Minneapolis) Star Tribune Shaw Media Group and The Dallas Morning News. Its highly skilled team of experienced media strategists data analysts and creative experts engineer and implement advanced strategies for audience revenue and market share growth.
Founded in 2013 the company is based in Raleigh NC.
About the Pittsburgh Post-Gazette
The Pittsburgh Post-Gazette is Western Pennsylvania s largest newspaper and post-gazette.com is the region s most visited news website together reaching nearly 1 million people each week. The Post-Gazette provides unparalleled reporting and commentary on Pittsburgh s sports teams – the Steelers Penguins Pirates and the University of Pittsburgh – plus award-winning local national and international news coverage.
The Post-Gazette won a Pulitzer in 2019 for its coverage of the Pittsburgh synagogue shooting.