ANN ARBOR MI (March 10 2010) — MediaSpan announced today that Paxton Media Group has signed an agreement to deploy AdManagerPro across their entire enterprise.
“We were looking for a cost effective yet feature rich system that would allow us to consolidate advertising functions for all of our sites. After an extensive search we decided AdManagerPro was the best solution on the market ” said Jay Frizzo President and Chief Operations Officer of Paxton Media Group.
AdManagerPro will reside on centrally located servers at Paxton Media Group headquarters in Paducah KY and the remote sites will access the system via AdManagerPro’s web interface.
AdManagerPro is the most widely used advertising system on the market today with over 1 400 publications using the system. AdManagerPro includes several features to assist publications interested in consolidating their advertising activities including:
• Remote entry of payments credits and debits.
• Tight integration with MediaSpan’s CirculationPro and ProductionManagerPro software giving customer service representatives the ability to perform multiple job functions from one workstation.
•Remote ad entry for classified and ROP advertising.
•A web-based customer service portal that gives advertising customers the ability to place view and pay for their ads as well as access other account information.
About Paxton Media Group:
Based in Paducah KY. Paxton Media Group is a privately held media company with holdings including 32 daily newspapers weeklies and a TV station. Paxton Media was started in 1896 when a group of investors headed by William F. Paxton launched the Paducah Sun.
About MediaSpan:
MediaSpan Group Inc. (www.mediaspangroup.com) powers digital content management online marketing advertising and business productivity solutions for the world s leading media companies including Sun Media Advance Publications MediaNews Gannett and Radio One. With more than 4 000 local newspaper radio and television properties relying on its solutions MediaSpan is the world’s largest network of local media companies and media consumers.
Headquartered in Ann Arbor MI MediaSpan has development support and sales offices worldwide including Melbourne FL London UK and Irvine CA.
Press Contact: Ken Freedman Vice President Sales and Marketing 508-541-3371; kfreedman@mediaspangroup.com
