Welcome to our March newsletter

Thanks so much for taking some time to read our March newsletter. It’s been an exciting and hectic month as we continue to grow inside our Moorestown location. We recently acquired an additional 5500 square feet to support our growing team. Our move-in will be complete next week, and I hope you can come by for a visit.

Also, this month, we are proud to be sponsoring and attending our friends at Legacy Treatment Services’ Annual Monte Carlo Night. It is one of the best events of the year! Come out on Saturday, March 26th, and get in on the fun. For tickets or to sponsor the event, visit: The Legacy Foundation – 2022 Monte Carlo Night.

Finally, I can’t stress enough the importance of installing the right security products on your business systems. With tensions heating up around the globe, the U.S. will undoubtedly be subjected to more cyber-attacks. Insurance companies have wised up and will not provide coverage unless you protect yourself. So make sure all your bases are covered!

How prepared is your business for a cyberattack? Let us know for your chance to win a Nintendo Switch OLED! #SwitchOnSecurity

AdCellerant CEO and Co-Founder Published on Strixus

AdCellerant makes quality digital marketing accessible to every business. 

AdCellerant Press Release linked HERE.

 

DENVER, CO, March 14, 2022–AdCellerant CEO and Co-Founder, Brock Berry, was published on Strixus–a community that features visionary leaders. Berry’s article covers the importance of synchronizing the c-suite with digital marketing teams. Within the article, Brock covers the importance of clear, interdepartmental alignment. Without this alignment, and having each individual or department collaborating effectively to reach a shared goal, it becomes difficult to grow and connect with consumers. With proper alignment comes growth, continuity, consistency, and success.

“It’s hard to effectively collaborate when teams believe they’re reaching for different goals,” Berry said. “Simultaneously, it’s hard to connect with consumers when they spot a difference between your brand’s perceived value and what your marketing says.”

Read the full Strixus article, The Benefits of Having Synchronized C-Suite and Digital Marketing Teams by Brock Berry.

 

About Strixus

Strixus is an invite-only, executive interview platform that features some of the most prominent, visionary leaders across the world. Individuals who publish on Strixus are executive leaders – individuals who inspire change through their knowledge and set and change the trends of the industry or the nation. Topics featured on Strixus include everything from leadership, technology, innovation, productivity, and executives.

About AdCellerant

AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure campaign performance for customers.

Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and nimble digital advertising tool, users can manage the entire buyer’s journey from quick and accurate comprehensive proposal creation, campaign launch, and campaign performance. All within a single platform.

For more information or to book a demo, visit www.adcellerant.com.

 

Faster, More Efficient IT Purchasing

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I wanted to update you on the recent communications from our blanket suppliers.  The most significant news is the expected acquisition of Trelleborg Blankets by Continental.  This announcement has been made public and will likely close some time in mid 2022 making Conti the largest manufacturer of printing blankets globally.

In the meantime both manufacturers have issued notices of increase due to the lingering effects of the pandemic.  I have attached a copy of the letters from Continental & Trelleborg.   This will serve as notice of a price increase that will take effect  on 1/1/2022.  The increase will be 4% for all Trelleborg materials as noted in the attached document.  The increase from Continental is 6% as noted in the attached letter,  however we are absorbing 2% and only passing along a 4% increase on all materials.

 

Patrick Cleghorn
Prisco
Vice President of National Accounts
1337-J Wood Branch Drive
Charlotte, NC 28273
Office – 704-588-3860 x 8304
Fax – 704-588-3887
Cell – 704-622-7272
cleghornp@prisco.com

 

Happy Thanksgiving!

I hope you and your family are healthy and safe as we enter this holiday season. Typically, I am bittersweet when the year is ending. I’m going to safely assume that we ALL are waiting for 2020 to end. More people have been working from home than ever before. This has changed the way companies need to secure their networks and the amount of infrastructure needed to operate efficiently and to leverage their investment in technology fully. I’m proud to say that so many of our clients are functioning very well during these difficult times.

I’m going to share some tips and tricks on staying safe while shopping online this Black Friday and Cyber Monday. Apple has released its newest iPhone, and I’ll share the review with Fox 29 and, lastly, some ideas to stay connected.

Staying Connected

It has been nine months since I have included an event list in our newsletter. People would question how our team could be at so many places at once. We now have the opposite problem. Many indoor gatherings are not permitted, and it is getting too cold for outdoor events or golfing. It is important, though, for everyone to stay connected and still find ways to promote their business.

As many of you know, I’m an owner of Jerseyman/Phillyman and also very proud to be on the Board of the Chamber of Commerce Southern New Jersey. Both of these organizations are doing a great job of helping to connect folks. Jerseyman/Phillyman has been sponsoring a mix of outdoor events and virtual programming. The Chamber has done an amazing job with its virtual programming and keeping us all informed about what is going on legislatively with the virus and programs available to help small-business owners.

I recommend connecting with folks on LinkedIn via Zoom or some other sharing service. One thing I invested in was a light for my desk and my Zoom meetings, and it has made a big difference. If you want to get creative with your background, you can also purchase a green screen. I have seen people do some fun things with that.
Some other ideas:

· Make it a goal to connect with one new person a day – even if it is just for a 15-minute introduction call.
· Check out Lunch Club – it’s a free service that helps you to connect with folks from around the U.S. and also locally. I have met some great people on that service.
· Who is someone that you haven’t spoken to in a while? Pick up the phone and give them a call.

Also, I would use this time to update information on your LinkedIn and other social media platforms. I know many of us are guilty of not doing that. When you update your profile, your network will be alerted and might give one of your peers a reason to reach out and connect.

For more information on Jerseyman/Phillyman – https://jerseymanmagazine.com/

For more information on the Chamber of Commerce Southern New Jersey – https://www.chambersnj.com/

 

Learn more about Datto – one of our favorite backup products!

Join PCS and our Datto Sr. Product Specialist to learn more about the risks associated with your cloud data in an evolving threat landscape. We will cover how Datto SaaS Protection helps you align with Microsoft’s Shared Responsibility Model to regain control with data protection for cloud environments. We will also discuss how to position this offering to both existing and new partners as a competitive differentiator for your company.

Don’t miss out on what is becoming the new standard for cloud data protection.

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Black Friday and Cyber Monday You can find some of the best deals of the year on Black Friday and Cyber Monday. Black Friday has become more about online shopping than going to the mall in recent years. With COVID-19, I predict that online shopping will far eclipse in-store sales. This also creates opportunities for hackers to steal your banking information, credit card information, personal information, and more. Let’s stay safe, and here are some tips: PCS 1.  Create a separate email address for all of your online shopping. This will be an easy way to track your orders and spending. Also, it will prevent your main mailbox from being flooded with ads trying to sell you more things. 2.  Watch out for deals that are “too good” to be true. 3.  Only buy from reputable websites, and if your browser says the SITE IS NOT SECURE, do not put in your credit card information. 4.  Use a different password for each site and set up two-factor authentication if it is available. 5.   Have a separate credit card with a lower spend amount and use it just for online shopping. 6.   Do not use a debit card for online shopping. It is essential to be aware of what you are doing and where you are going. Please make sure that you have an anti-virus and malware protection program in place. The Internet is not a safe place and clicking one link or mistakenly giving away your username and password can cause you problems for years and years to come.

All of the details for ALL of the new iPhones – click here for the story As of 11/13/2020, Apple has released all versions of the new iPhone12. I was fortunate enough to go on Good Day Philadelphia with the little known brother of Tim Cook, Mike Cook. This will give you the information you need regarding all of the new iPhones.

 

I’m sure you are as tired and stressed over this COVID OVERLOAD as much as I am.

IPC has been fortunate enough to be able to supply PPE products to many of our customers and it has been rewarding in some ways that we might have protected them from getting the virus. BUT, it is boring and not very creative. With that said…

What will the “NEW NORMAL” look like?

I agree with most of you in saying that this Industry that we have come to love will never be the same.

Whatever the New Normal will be, it will certainly not look like the Old Normal. Many of your clients will not return. Our customer base will be reduced. We need, (have to) work harder to take care of the customers that are still out there.

Be Creative and Unique! Don’t just be an Order Taker. Tell them why and how you can get them results. Inspire them to get creative with their advertising. Show them examples you have come up with for them.

We cannot follow the same old playbook; we have to create a unique and very profitable future for ourselves. A NEW INDEPENDENT model if you get my drift.

Your clients and prospective clients are very anxious to get back to business. This is a good thing for us.

Use a different approach and give them new ideas, address the new realities of the POST COVID world.

Remember, your customers, just like us, are reinventing themselves and reenergizing their business.Not only to survive but to thrive! Will your customers be calling you for help? Probably, maybe, maybe not. If they do, they will be expecting more from you, expecting “different”, and expect to pay less.

Are you ready for the challenge? Get ready now, act fast. Redo Website? Whatever it takes to move forward. After all, you too are in the Marketing business… So stop doing the same old thing and expecting a different result.

IPC is here when you need ideas and/or Promotional Products. (And of course, Poly Bags).

I am a firm believer in always leaving a little something behind when you call on a customer. Besides a business card that gets put in a drawer or trash can. As little as a nail file, box cutter, etc. and remember to budget Christmas gifts for your good advertisers!

Take advantage of our Tumbler offer for gifts! But most of all, you should be selling them to your advertisers! Every week, we are selling Tumblers to golf courses, marina’s, American Legion, etc. the sky is the limit!

SO, while you were debating if the glass was half empty or half full … I SOLD IT!

October Tech Update Ebook: How to get buy-in from the C-suite for your IT project Ebook: Pitching for success with IT projects Your new IT project is brilliant – you know it will improve efficiency and transform the working lives of those who use it. Even so, if the CEO and CFO can’t see the investment’s outstanding business advantages, your project won’t get off the ground. How to get executive buy-in Impressively powerful Unleash your efficiency with the OptiPlex 5070 Desktop – a full performance business desktop that delivers ultimate productivity in an innovative, compact design. Expand your productivity How to properly prepare for MS Exchange Server 2010’s end The end is near – at least for one MS email product. When will it happen? And how can you ensure your business isn’t disrupted? Here’s what you need to know about Microsoft Exchange Server 2010 EOL. Don’t let your email expire Does your PC know how you work best? Introducing the Latitude 9510 featuring Dell Optimizer, a built-in AI tool that intelligently increases your day-to-day performance by adapting to the way you work. Learn more How to create a harmonious hybrid office The COVID-19 pandemic has acted as a cultural reset, and some companies that are gradually reopening have adopted a new “hybrid” structure. But what should you know before making your own business hybrid? Find out Intelligence and power like you’ve never seen Meet the world’s smallest and thinnest 15″ mobile workstation. Designed for creators and professionals wanting a stylish mobile workstation that delivers awe-inspiring performance wherever you take it. Upgrade your experience Maximize application performance and density with a 1U chassis The PowerEdge R640 is redefining dense compute by delivering the scalability, automation, and security businesses want – packaged in a dense 1U rack design and powered by up to two 2nd Generation Intel® Xeon® Scalable processors and Intel® Optane™ DC persistent memory. Learn more Jet Micro Call Us: (800) 995-6968 Tim Webber: Ext 311 Bart Stall: Ext 323 Ed McIntosh: Ext 336 Website: View Here

 

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