TAMPA Fla. – August 10 2009 – SAXOTECH announced today the Omaha World-Herald (Omaha Nebraska) publisher of both morning and evening print products and www.omaha.com is the latest media company to deploy the SAXOTECH Mediaware Center. The World-Herald is now live with new technology by SAXOTECH that provides an enterprise content management system for both print and digital channels.
“We have felt through the selection purchase implementation training and launch processes that we made the right choice for our content management system ” said Larry King vice president news and content Omaha World-Herald. “We are looking forward to an excellent partnership going forward as we tackle the product innovations creations and modifications needed to compete in our ever-changing news and advertising marketplace.”
The only statewide newspaper in Nebraska the World-Herald serves more than 500 cities and towns and has transformed into a multi-platform 24/7 media company. With the SAXOTECH Mediaware Center the World-Herald now has the single platform they need to produce multi-media content for online and mobile digital products for its’ five daily editions metro zoned product and numerous niche publications.
Utilizing the SAXOTECH Mediaware Center the entire news organization is now working together in one system to plan produce and publish content for multiple channels creating a highly collaborative production environment. In addition the World-Herald now has the ability to efficiently share content between both print and digital channels drastically increasing efficiency and production speed.
“The World-Herald is a great example of how media companies adapt to shifting trends in the industry ” said Anders Christiansen president and CEO SAXOTECH. “The efficient workflows help the World-Herald meet the challenge of an increasingly fragmented audience requiring a multitude of diverse targeted publications.”
With the SAXOTECH Mediaware Center content producers and editors at the World-Herald are positioned for Web-first publishing to break news online Web-only publishing to feed online products with content exclusive to digital media and print production to serve its various publications. All content will be created maintained and archived in one location.
SAXOTECH is also providing managed Web hosting services for www.omaha.com as well as new products enabled by the SAXOTECH Mediaware Center.
About the SAXOTECH Mediaware Center
The SAXOTECH Mediaware Center provides content producers and editors with a robust platform and high-performance tools to organize story candidates manage content and plan based on resource availability to present stories to best serve each channel. By managing each new story in the same system from the moment of conception through delivery content producers get more out of their work and realize greater productivity. The result is better quality and content for both print and digital channels.
About Omaha World-Herald
The Omaha World-Herald Company is a diversified employee-owned communications company with the Omaha (Neb.) World-Herald as its flagship. The World-Herald is Nebraska’s largest newspaper and the largest employee owned newspaper in the United States. The World-Herald Company publishes eight daily newspapers more than 20 weekly papers and several shoppers and other publications.
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia multi-channel consumer interaction. Our scalable easy-to-implement solutions are used to plan create edit design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation training and support complemented by ongoing development of products and best practices. Today SAXOTECH’s solutions are in use by more than 470 news organizations around the world.