Tampa Fla. – January 9 2012 – SAXOTECH a leader in content management circulation and advertising technology today announced the Observer Publishing Company one of the largest employers in Washington County Penn. with circulation reaching readers in Washington Greene and southern Allegheny counties has chosen the SAXOTECH Mediaware Center to centralize its newsroom operations.
The Observer Publishing Company is a family-owned and operated publishing company and will implement the SAXOTECH multi-channel publishing solution to run its daily and weekly newspapers including the Observer-Reporter its digital news site Observer-Reporter.com – The Almanac its digital news site TheAlmanac.net – and other special interest publications.
The SAXOTECH Mediaware Center will enable the Observer Publishing Company s content producers and editors access to a robust publishing platform from anywhere there is an Internet connection creating a truly mobile newsroom. Journalists will have a collaborative environment to seamlessly manage workflow plan stories and produce content based on resource availability. The media company s digital operations will improve with the ability to push content to any digital channel and to multiple properties all working together in one centralized publishing solution.
"We performed a thorough and painstaking search for the right publishing platform that would work for us; we are confident that we made the right choice in SAXOTECH " said Lucy Northrop director of news Observer Publishing Company. "The layout workflow and publishing features and functionality of the SAXOTECH Mediaware Center will allow us to efficiently manage our content on all platforms – print online mobile tablets and social media – and browser-based access will mobilize our journalists allowing them to more effectively cover and file breaking news remotely."
"The Observer Publishing Company has a rich history of producing quality news products and we are pleased to be a part of their transformation to a multi-platform company " said Anders Christiansen CEO of SAXOTECH. "SAXOTECH s feature-rich media products are developed exclusively for the publishing industry and we are confident the SAXOTECH Mediaware Center will provide the tools needed for the Observer Publishing Company to reach its operating goals."
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia multi-channel consumer interaction. Our scalable easy-to-implement solutions are used to plan create edit design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation training and support complemented by ongoing development of products and best practices.
SAXOTECH Circulation tracks subscription revenue distribution agent billing promotions campaigns demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base as well as empower marketing executives to make quicker smarter and more profitable circulation management decisions.
SAXOTECH’s corporate headquarters reside in Tampa Fla. with European headquarters based in Aalborg Denmark; additional offices include Maryland Norway and Sweden. SAXOTECH s solutions are in use by more than 700 news organizations around the world. For more information visit www.saxotech.com.