NewspaperDirect partners with luxury brand Silversea Cruises to launch first offline digital newspaper service in the cruise industry

February 24, 2014

Article by: PressReader

Innovative solution allows ship to deliver digital content to cruise passengers on personal devices

VANCOUVER BC (October 18 2013) (PR Newswire): NewspaperDirect (ND) the world leader in multi-channel newspaper and magazine content distribution announced a partnership with luxury brand Silversea Cruises to launch the first offline digital newspaper service of its kind in the cruise industry. Publications are refreshed every night so passengers get the latest issues even while at sea.

Building on its reputation as an innovative luxury cruise company Silversea partnered with NewspaperDirect to develop a new digital newspaper service that meets the digital news consumption needs of today’s cruise passenger and is customizable and scalable for the company. This eco-friendly service is cost effective as it eliminates the costs associated with printing and daily distribution on-board the ship.

With PressReader Silversea is able to provide access to current full-content premium international newspapers and magazines catered to their passengers’ reading interests. Once downloaded to their own personal devices the publications can then be read anywhere anytime on the ship.

“We are pleased to have a partner like Silversea to help us launch the first digital newspaper product of its kind ” said Igor Smirnoff vice president of digital for NewspaperDirect. “We believe our solution helps Silversea continue its role as an innovator in the luxury cruise line industry giving passengers access to the full-content global newspapers and magazines delivered in a format they are familiar with – on their own personal tablets or smartphones.”

Silversea is recognized as a leader in the luxury cruise industry offering guests large-ship amenities aboard its intimate all-suite vessels. The company has won numerous consumer and industry awards over the years for its quality product and service.

“We listened to our guests and set out to create a product that would deliver current news to their personal devices ” said Jason Cohn director of IT infrastructure for Silversea Cruises. “Launching the PressReader service on Silversea is a testament to both companies commitment to offering a convenient easy-to-use and eco-friendly newspaper service to our guests.”

NewspaperDirect’s flagship products PressReader and deliver the most authentic newspaper and magazine reading experiences on PC Mac smartphones tablets and eReaders running iOS Android Windows 8 and BlackBerry 10 operating systems. NewspaperDirect’s advanced technologies provide users with a revolutionary reading and engagement experience.

Currently PressReader is in more than 15 000 libraries hotels cruise ships businesses restaurants and airline lounges around the world. The product replaces individual physical periodicals by letting people browse and download as much content as they want – all inone subscription – on consumers’ personal devices.