NewspaperDirect Launches Windows 8 App Builder Program for Newspaper and Magazine Publishers

February 24, 2014

Article by: PressReader

Microsoft works with ND to provide Windows 8 apps powered by ND’s award-winning PressReader technology for publishers looking to expand their mobile presence through a Windows 8-based multi-platform solution.

NYC NY April 29 2013 (INMA World Congress): NewspaperDirect (ND) the world leader in multi-channel newspaper and magazine content distribution has worked with Microsoft to launch a Windows 8 App Builder Program for ND s global newspaper and magazine publishers.

From now until the end of June 2013 ND’s publishing partners can apply to ND to help them fast-track their app development and publish their app into the global Windows (app) Store and showcase their content on all Windows 8-based tablets laptops ultrabooks convertibles and desktops.

Publishers who participate in the NewspaperDirect’s App Builder Program for Windows 8 will receive:
• A Windows 8 branded native application powered by PressReader s award-winning technology
• Early-to-market opportunities in the Windows (app) Store
• Opportunities for promotions and feature placements
• The ability to stream Ads-in-Apps via the Microsoft Advertising Network and other valued-added marketing opportunities
Apps built under the program will incorporate all the features and benefits of PressReader optimized for Windows 8 including SmartFlow SmartZoom article sharing and search using Windows 8 Search Charm.

“The growth in the popularity of Windows 8 reflects the shift in how people want to experience content across devices ” said Shane Davies Director Cloud Services Providers & Top Consumer Brands of Microsoft Canada. “Brands are already starting to get up close and personal with audiences in real time on a global scale. NewspaperDirect a leader in magazine and newspaper applications and their Windows 8 app will provide a platform for publishers to reach and engage their audience in compelling ways and will provide consumers with a range of quality brand name applications.”

This program demonstrates ND’s on-going commitment to build multi-platform solutions for its publishing partners ensuring their content is available across all devices including the latest Windows 8-based tablets laptops ultrabooks convertibles and desktops.

“We’re seeing a new era in mobile and desktop computing from Microsoft and I have little doubt that Windows 8 devices will take a significant share of the tablet market ” said Alex Kroogman CEO of NewspaperDirect. “We’re in the early phases of mass-market penetration so now is the perfect time for our publishers to ride the wave of what is soon to be the ubiquitous technology in the hands of a growing channel of business users and consumers.”

Early participants in the program include the award-winning Spanish digital newsstand Kiosko y más and 12 publications from Edda Media of Norway such as Drammens Tidende Fredriksstad Blad and Moss Avis.