Montreal-based Gesca Selects SAXOTECH Exclusively for All Seven Newspaper Properties

January 20, 2011

Article by: SAXOTECH Inc.

Tampa Fla. – January 20 2011 – SAXOTECH a leader in content management circulation and advertising solutions announced today Montreal-based Gesca one of Canada’s premiere media companies will expand its usage of the SAXOTECH Mediaware Center to an additional two media properties – Le Nouvelliste and La Tribune. SAXOTECH’s content management solution will now be utilized by all seven of Gesca’s sites.

Le Nouvelliste and La Tribune will be the sixth and seventh publication respectively to implement SAXOTECH’s flexible and feature-rich multi-channel publishing platform. The SAXOTECH Mediaware Center is a highly configurable content management solution that will bring Gesca’s print and digital publishing together allowing all seven newspaper sites to share and produce news content in a streamlined and collaborative environment.

The SAXOTECH Mediaware Center will provide Gesca’s content producers with the tools to plan stories and manage content based on resource availability. All seven of Gesca s newspaper sites will have access to organization-wide assets utilizing the SAXOTECH Mediaware Center enabling all users to pool their resources for regional and national stories. With a completely integrated newsroom Gesca’s publishers will be able to significantly improve the efficiency of its newspaper operations while continuing to produce quality news products cost effectively across all channels.

“Adding the final two Gesca newspaper sites will complete their transformation to a more modern newsroom and we are pleased to be their vendor of choice ” said Marcel Badowski senior vice president of services SAXOTECH. “By bringing their separate systems together Gesca will be more efficient and their newsroom staff will be able to seamlessly deliver content to multiple platforms saving time and money. We look forward to many more years with Gesca and to developing the most current and innovative tools they need to stay competitive in today’s media industry.”

About the SAXOTECH Mediaware Center
Designed to support both digital and print channels SAXOTECH’s flexible and cost effective solution enables publishers to efficiently produce and share news and information in a streamlined and collaborative production environment. Offering true channel-agnostic content management the SAXOTECH Mediaware Center allows media companies to achieve significant efficiencies in all aspects of the production of editorial products through the creation of a fully integrated digital and print newsroom.

About Gesca
The Gesca communications group publishes seven newspapers including Quebec s newspaper of record La Presse. Our other papers: Le Soleil Le Nouvelliste Le Droit La Tribune Le Quotidien and La Voix de l Est. In addition provides an exceptional online presence for our newspapers along with focused sub-sites that target interests such as business movies home improvement cars and online technology (LaPresseAffaires MonCinema MonToit MonVolant and Technaute).

SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia multi-channel consumer interaction. Our scalable easy-to-implement solutions are used to plan create edit design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation training and support complemented by ongoing development of products and best practices.

SAXOTECH s DSI Circulation Division tracks subscription revenue distribution agent billing promotions campaigns demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base as well as empower marketing executives to make quicker smarter and more profitable circulation management decisions.

With offices in Tampa Fla Bedford N.H. Laurel Md. and Aalborg Denmark SAXOTECH s solutions are in use by more than 600 news organizations around the world.