Just a week after the launch of Metro s tablet edition for its Swedish readers Metro s iPad-app became the most downloaded free app on the App Store. And not just that — it also received the highest average rank of all news apps.
Metro uses new software from Roxen to allow for seamless integration of its online content when publishing for tablets. Metro is targeting a young urban audience with more than 100 free editions of its newspaper throughout four continents. The launch of Metro s tablet edition using software from Roxen will continue in other countries shortly. (update november 29th also the Netherlands Metronieuws is released in the app store and by Dec 8th Denmark MetroXPress will follow suit.)
