Metro News Canada Goes Live With Brainworks Advertising

May 3, 2011

Article by: Brainworks Software Inc.

Metro News Canada completes its implementation of Brainworks system with go-live of classified advertising pagination and web ad order entry.

Sayville Long Island April 2011 – Brainworks Software the leading provider of newspaper advertising and circulation systems for North America has announced that Metro News Canada based in Toronto Canada has taken their Brainworks Advertising system live.

This launch represents the first-ever introduction of classified advertising sales into Metro International s product line.

Metro is the Canada s No. 1 free national daily newspaper brand and the first national daily to publish in both official languages. In Canada Metro editions are published in: Halifax Montreal Ottawa Toronto London Winnipeg Calgary Edmonton and Vancouver. Metro reaches more than 1.4 million readers daily and 2.9 million readers over the course of a week through their print editions.

Metro purchased a classified advertising system that includes web-based self-service order entry and classified pagination. Metro was assisted in their launch of classified advertising by renowned classified consultant Cheryl Phillips formerly VP of classified advertising for both Sun Media as well as Star Media.

The Metro system is being hosted by Brainworks from their primary hosting site on Long Island.

"We are delighted to have been chosen by Metro as their partner in this bold new venture " stated John Barry president of Brainworks. "Metro is a worldwide juggernaut and we are pleased to be working with them as they move onto this exciting new frontier."

Brainworks software has been installed at over 800 North American newspapers over the past 30 years. Products include fully integrated classified and display advertising billing accounts receivable contract and credit management classified pagination ROP ad layout editorial and editorial pagination and a state-of-the art Sales Force Automation system supporting Web and SmartPhone platforms.
Brainworks customers include individual newspapers as well as publishing companies which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville NY Wichita KS and Sydney Australia.
Brainworks is located in Sayville NY. For additional information on Brainworks and the products that we offer call us at (800) 755-1111