Metro International hits its 12th Roxen Editoril Portal launch in less than 15 months

October 27, 2008

Article by: Roxen Internet Software

STOCKHOLM SWEDEN – October 27 2008 Metro International has deployed 12 separate installations of Roxen Editorial Portal in nine countries in less than 15 months.

Metro International uses the fully web based editorial system Roxen Editorial Portal for producing its free daily newspapers internationally along with Roxen CMS for the company’s global web presence.

As of today Metro International has launched Roxen Editorial Portal in Sweden Denmark The Netherlands Italy Spain France the U.S. and in Canada including two separate installations in both Denmark and Canada. In addition Roxen Editorial Portal is used for Metro World News. In total more than 40 local Metro editions use the system to produce 800 pages daily. Since the start in Denmark last year more than 250 000 pages have been produced in the system.

”The speed of deployment is just amazing thanks to the web based Roxen technology” says Philip Maurer Global Systems Manager at Metro International. Mr Maurer adds further “This gives room for significant cost efficiency in the process. Since Roxen Editorial Portal is practically self-instructive it radically reduces the time and cost needed for training. On average we spend two weeks in total on a complete roll-out to a new country from the time the launch team arrives at a new site to the first print issue has been produced in Roxen Editorial Portal”.

“We at Roxen Internet Software are very impressed with the Metro team’s accomplishments especially the incredible speed of deployment to so many different countries languages and cultures in only about one year. Although Roxen’s technology allows for rapid deployment Metro’s challenge goes beyond technology. Metro is a very impressive company and we are proud to be working with such outstanding innovators and front-runners” says Staffan Ekholm CEO at Roxen Internet Software.

About Metro International
Metro is the largest and fastest growing international newspaper in the world. Metro is published in over 100 major cities in 21 countries across Europe North & South America and Asia. Metro has a unique global reach – attracting a young active well-educated Metropolitan audience of over 20 million daily readers. Metro has an equal number of male and female readers of which 70% are under the age of 45. Metro s advertising sales have grown at a compound annual rate of 44% since the launch of the first edition in 1995.

About Roxen Internet Software AB
Roxen develops the products Roxen Editorial Portal and Roxen CMS and is a pioneer in web based product development since 1994. Customers include Princeton University Verizon Metro International Bonnier Tidskrifter RTL Nederland and de Telegraaf Tijdschriften Groep. Roxen has offices in Sweden and the Netherlands. Roxen’s many international awards include “Best of Comdex”.