MediaSpan Partners With Verve Wireless to Bring Mobile Solutions to Local Online Publishers

March 9, 2008

Article by: MediaSpan

MediaSpan to integrate Verve’s platform into their Online Services products; Demos mobile apps at America East

HERSHEY PA – (March 11 2008) – MediaSpan the leading digital content management online loyalty and network ad sales solutions provider for local media and Verve Wireless the leading provider of mobile technologies to local media announced a partnership today to integrate the Verve Publishing Platform into MediaSpan’s content management solution. The partnership will better enable MediaSpan to provide their customers with integrated content management and mobile marketing solutions.

“Our local media customers are constantly seeking new ways to engage their audience and drive new local revenue online We are committed to meet their demands by continuing to provide them with innovative online solutions like those from Verve Wireless ” MediaSpan Executive Vice President / GM Online Services Steven Barth said of the partnership. “The mobile medium introduces a new revenue stream for our publishing clients and is poised to garner higher-than-average advertising rates.”

Integrated with the MediaSpan Content Management System the MediaSpan Mobile Platform allows current customers to quickly and effortlessly extend their content and advertising onto any carrier device with access to the mobile web; including breaking news rich media photos restaurant guides movie guides and more. Also built into the MediaSpan Mobile Platform is the Mobile Messaging module an SMS (Short Message Service) text alert system that enables publishers to create manage and distribute consumer "opt-in" mobile messaging programs. Mobile Messaging sponsorships coupons and advertising provide publishers with a new revenue stream while giving publishers complete control over their text messaging campaigns and programs. The module also includes ad trafficking and reporting short code management for two-way messaging and SMS alert management.

“We are exclusively focused on delivering the tools that help any local media provider participate in mobile ” states Greg Hallinan Verve’s Vice President of Marketing & Operations. “We’re excited to be working with MediaSpan because they share the same vision and together we can help make their customers more successful by complementing MediaSpan’s full range of media management products.”

Attendees at this week’s America East Conference will be able to see a pre-release demonstration of how to extend their brand into the mobile channel utilizing MediaSpan’s carrier-grade publishing solution. The official release is planned for the upcoming NEXPO conference in April.

About MediaSpan
MediaSpan ( powers digital content management and online marketing solutions for the world s leading media companies including Reuters ABC Radio Networks Citadel Radio Sun Media Gannett Radio One Scripps and Media General. Over 4 000 local newspaper radio and television properties leverage MediaSpan solutions.

MediaSpan Media Software ( provides mission-critical pre-press infrastructure tools enabling efficient content delivery to consumers across print web and wireless platforms. MediaSpan Online Services ( provides a comprehensive suite of website management and marketing solutions. The MediaSpan Network ( delivers an unparalleled national online advertising opportunity across over 1 400 local radio newspaper and television websites in 300 U.S. DMAs.

MediaSpan has development support and sales offices worldwide including locations in Ann Arbor MI Melbourne FL New York NY London England UK and Irvine CA.

About Verve Wireless
Based in Encinitas CA; Verve Wireless Inc. and their proprietary Verve Local Content Gateway™ allow local media companies and advertisers to seamlessly extend their reach into mobile devices across all the major carriers. Verve Wireless currently works with leading media companies from across the country including dailies alternative newsweeklies and city magazines. For more information visit