NEW YORK NY (March 31 2008) – At this year’s NEXPO convention MediaSpan is demonstrating YouNews and Fan Frenzy 2.0 – products that help publishers successfully leverage the growing popularity of the online social networking craze.
MediaSpan’s YouNews is the first moderated user-generated video tool specifically for local media. With YouNews the audience of a local newspaper becomes an army of “virtual reporters” by uploading breaking video stories to their website in categories such as local sports weather entertainment and news events. YouNews helps a paper manage and edit user-generated video giving them the ability to harness the recent attractiveness of user-generated content to drive traffic and revenue. The YouNews program for newspapers also includes pre-roll video components that allow local media to tap into the over $640M in projected video advertising market.
The Las Vegas Downtown News is the latest newspaper to join media properties in more than 50 markets that have the YouNews product integrated into their websites. There are a number of easy ways to use YouNews to leverage the power of user-generated content through sponsorships and promotions that drive readers to a publisher’s website. One recent example is a “Troop Salute” promotion in which local readers can post messages of support to troops abroad through their local newspaper website.
The latest version of MediaSpan’s Fan Frenzy version 2.0 also incorporates user-generated content and other social networking aspects to help increase website traffic and revenue. Fan Frenzy 2.0 creates an audience of engaged sports fans and allows them to network with each other. Local media properties are utilizing Fan Frenzy to build a higher level of engagement with their online audience creating opportunities to drive revenue throughout the year.
Fan Frenzy 2.0 has just wrapped up the pick’em contest for the College Hoops March Madness tournament but sports fans have incentives to participate all year long in activities including uploading videos and photos of crazy fans voicing their opinion in forums and arguing with sports experts by commenting on articles. Since the addition of the social networking features the number of Fan Frenzy participants has almost tripled.
MediaSpan will be demonstrating these innovative online services toolsets along with other solutions for publishers at the NEXPO Capital Conference ‘08 in Washington DC Booth 700 April 12th -15th.
About MediaSpan
MediaSpan (www.mediaspangroup.com) powers digital content management and online marketing solutions for the world s leading media companies including Reuters ABC Radio Networks Citadel Radio Sun Media Gannett Radio One Scripps and Media General. Over 4 000 local newspaper radio and television properties leverage MediaSpan solutions.
MediaSpan Media Software (www.mediaspansoftware.com) provides mission-critical pre-press infrastructure tools enabling efficient content delivery to consumers across print web and wireless platforms. MediaSpan Online Services (www.mediaspanonline.com) provides a comprehensive suite of website management and marketing solutions. The MediaSpan Network (www.mediaspannetwork.com) delivers an unparalleled national online advertising opportunity across over 1 400 local radio newspaper and television websites in 300 U.S. DMAs.
MediaSpan has development support and sales offices worldwide including locations in Ann Arbor MI Melbourne FL New York NY London England UK and Irvine CA.
