Magazines that serve the publishing industry choose WoodWing

July 8, 2008

Article by: WoodWing – The Americas

Publishing Executive and Book Business published by The North American Publishing Company (NAPCO) are two of the top magazines that serve the publishing industry. NAPCO recently made the decision to install WoodWing Software’s industry-leading Smart Connection Enterprise editorial solution. Smart Connection Enterprise will be replacing MediaSpan s IQue 5 solution.

“Because of the magazines they publish the people at NAPCO come into contact with every editorial solution and every type of software in the publishing industry ” said Brian Kruger CEO of WoodWing USA. “So it’s very noteworthy that they chose WoodWing and Smart Connection Enterprise. It says a lot that the people who serve the publishing industry picked WoodWing for their own publications.”

In all NAPCO publishes 16 magazines including Publishing Executive and Book Business. The company’s other publications target the print and packaging direct marketing promotional products consumer electronics and retailing industries. Based in Philadelphia NAPCO is a family-owned company that has launched several new magazines in recent years.

“NAPCO is a very forward-thinking company ” Kruger added. “In addition to their magazines they operate trade shows and online services for the markets they serve. In terms of an editorial system they needed something that would help their workflow across the company and Smart Connection Enterprise was exactly what they were looking for."


Shawn Duffy