LEAP Media Solutions has introduced LEAP Dimensions – an elegant data visualization and dashboard reporting solution – to its client community of nearly 100 newsmedia companies.
Powered by Tableau™ LEAP Dimensions empowers marketing and advertising professionals with the ability to perform real-time train-of-thought analysis over the comprehensive audience database designed and managed by LEAP Media Solutions.
“Tableau is the software industry leader in helping people see and understand data ” said Dan Williams co-founder and CEO of LEAP Media Solutions. “Combining the power of the LEAP audience database with Tableau’s robust reporting and data visualization software makes sense on many levels. Our clients are no different than the industry at large – they have identified unconstrained access to their data as a strategic priority. LEAP Dimensions delivers that and more as it incorporates elegant dashboard reporting data discovery and most importantly the ability to introduce a story-telling approach for advertisers by defining displaying measuring and ultimately delivering audiences.”
LEAP Dimensions features an automated refresh of household subscriber online user demographics and transactional data into a web-based reporting engine accessible by clients. LEAP’s standard dashboard KPI and coalition benchmarking reports are included. The service is available immediately and is offered as an annual license with monthly support fees based on a publisher’s number of active customer records.
“We constantly evangelize about the need to sell audiences ” said Tom Ratkovich LEAP founder and managing partner. “LEAP Dimensions provides a tremendous advantage to newsmedia companies who recognize the strategic imperative to do so.”
LEAP Media Solutions founded in 2011 and headquartered in Old Saybrook CT is a partnership between Leap Media Partners LLC and The Day Publishing Company. Deploying world class marketing technology and professional services LEAP delivers end-to-end best practice solutions for audience development engagement and monetization. Clients benefit from otherwise unachievable levels of marketing performance operational efficiency and new revenue.
To learn more about LEAP and its intelligent marketing solutions please contact tom.ratkovich@leapmediasolutions.com.
