Leading Advertising Management Software Provider MediaSpan Announces New Features for Latest AdManagerPro Release

May 24, 2011

Article by: MediaSpan

AdManagerPro upgrade helps companies improve their efficiency productivity and bottom line.

Ann Arbor MI–-May 24 2011– MediaSpan a leading provider of digital content management online marketing advertising and business productivity solutions for the world s leading media companies announced today the latest release of their advertising management system AdManagerPro. The upgrade provides companies with greater functionality searching and reporting tools.

AdmanagerPro is a full featured advertising system that lets you easily create schedule bill and output content for traditional and non-traditional media channels. Featuring a simple browser-based interface AdManagerPro gives your users access to the system from any modern browser and cuts hardware and IT costs. AdManagerPro is available as a SaaS or self-hosted solution.

Some of the major features in the new release include:

• Email blast functionality to solicit searching in the system so the company can email customers ad campaigns.
• A contract calculator which allows sales people to show multiple contract options to customers.
• The ability to automatically email a statement or customer’s ledger report directly to a user or customer.
• Searching and reporting on extended attributes which adds greater flexibility in generating customer reports.

“Newspapers are always looking for ways to increase revenue and improve sales efficiencies. With this in mind we are excited to announce the addition of our contract calculator with the latest update to AdManagerPro ” said Kevin Stoinoff Advertising Product Manager.

The contract calculator is designed to enable sales people to focus on selling programs and contracts that bring maximum value to the newspaper and its customers. A simple and intuitive interface allows salespeople to enter in a variety of advertising campaign options (different ad sizes contract length and publications) and work with their customer to customize the most efficient ad program. Since AdManagerPro is browser based the sales rep does not need to go back to the office to “write up the contract” but can work directly with their customer on-site using a laptop or any web-enabled e-reader like an IPad.”

For more information about AdManagerPro and the rest of the MediaSpan product line please visit www.mediaspangroup.com.

To learn more about MediaSpan and view the social media version of this news release visit http://pitch.pe/148661.

About MediaSpan
MediaSpan Group Inc. (www.mediaspangroup.com) powers digital content management online marketing advertising and business productivity solutions for the world s leading media companies including Sun Media Advance Publications MediaNews Paxton Heartland and Radio One. With more than 4 000 local newspaper radio and television properties relying on its solutions MediaSpan is the world’s largest network of local media companies and media consumers.

Headquartered in Ann Arbor MI MediaSpan has development support and sales offices worldwide including Melbourne FL New York NY London UK and Irvine CA.