Impact Engine Completes Premier HTML (Multi-Screen) Ad Conversion

May 8, 2013

Article by: Impact Engine Inc.

Impact Engine (“IE”) the Leading Rich Media Platform for Local announces the completion of its HTML "Multi-Screen" Ad Conversion Initiative further establishing itself as the best of breed rich media display ad platform for media properties worldwide.

Immediately available are Impact Engine s entire suite of Premier ads units – in HTML "Multi-Screen" format. These new units include: Pencil Expanders Interstitials Corner Peels Sliding Billboards Bottom (Catfish) Expanders Size Adjustable (300×250 728×90 160×600 etc.) Expanders Sticky Note Expanders Wallpaper Landing Pages Video Ads and more. These HTML based Multi-Screen Rich Media Ads enable publishers to monetize their Tablet and Mobile inventory at the same premium rates charged for Desktop rich media ads. Even more these ad units require zero additional design work as one Impact Engine HTML ad unit can be deployed across all device types simultaneously (desktop tablet & mobile).

A key feature of the offering includes the ability for rich ads to run in fully interactive format on Tablet Mobile and Desktop devices simultaneously. The offering also includes the ability for reps selling digital for their organization to demo the Rich Media Ads on Tablet devices; including the iPad.

About Impact Engine
Impact Engine is the leading Rich Media provider for Local Media serving over 1 000 online TV newspaper and radio sites across the United States and Canada. With its patented integrated approach to rich media display advertising Impact Engine is able to bring Publishers world wide a complete turnkey approach to direct sold profits in online display advertising. Impact Engine capabilities include multi-screen rich media display ad creation and sales tools ad optimization campaign reporting and ad server integration all in one easy to understand workflow.