Heartland Publications Upgrades to AdManagerPro s SaaS Platform as Advertising Management System of Choice

July 11, 2011

Leveraging a SaaS platform AdManagerPro helps publishing company improve efficiency communication and cut costs.

Ann Arbor MI –July 11 2011- Heartland Publications LLC a newspaper group serving ten states with a focus on community newspapers has upgraded its MediaSpan advertising management system to the latest release and will now deploy the system in the cloud. MediaSpan is a leading provider of digital content management online marketing advertising and business productivity solutions for the world s leading media companies.

AdManagerPro is a full-featured advertising system that allows the user to create schedule bill and output content for traditional and non-traditional media channels. Featuring a simple browser-based interface AdManagerPro gives users access to the system from any modern browser and cuts hardware and IT costs. AdManagerPro is available as a SaaS or self-hosted solution.

Undergoing a consolidation project Heartland Publications needed an advertising management platform that was flexible accessible anywhere and that would fit into its database unification process.

“We have been very happy with our existing AdManagerPro and other MediaSpan products and platforms ” said Michael Bush CEO/President Heartland Publications. “As we continued to consolidate we began to search for the next level of performance. In particular we were looking for the ability for ad reps to remotely access information and log information. We also wanted to get away from a maintained server environment. MediaSpan had already developed this and it was only natural that we would remain with a proven partner.”

By selecting AdManagerPro SaaS Heartland is able to reap many benefits including; global availability reduction of hardware expenses IT costs and up-front costs.

“AdManagerPro SaaS takes the hassle out of the deployed IT infrastructure. The only thing a SaaS client needs is a browser ” said Kevin Stoinoff a MediaSpan product manager. “All the rest of the hardware and maintenance is taken care of by us. Upgrades maintenance and full support come with the service.”

For more information about AdManagerPro SaaS and the rest of the MediaSpan product line please visit www.mediaspangroup.com.

To learn more about MediaSpan and view the social media version of this news release visit http://pitch.pe/157944.

About Heartland Publications LLC
Heartland Publications LLC (www.heartlandpublications.com) was formed in May 2004 with a single acquisition of 24 publications from the CNHI newspaper group. Heartland currently owns 50 paid circulation community newspapers in Oklahoma Tennessee Kentucky North Carolina South Carolina Ohio West Virginia and Georgia.

About MediaSpan
MediaSpan Group Inc. (www.mediaspangroup.com) powers digital content management online marketing advertising and business productivity solutions for the world s leading media companies including Sun Media Advance Publications MediaNews Paxton Heartland and Radio One. With more than 4 000 local newspaper radio and television properties relying on its solutions MediaSpan is the world’s largest network of local media companies and media consumers.

Headquartered in Ann Arbor MI MediaSpan has development support and sales offices worldwide including Melbourne FL New York NY London UK and Irvine CA.