Halifax Media Group Commits to Fully Integrated Print and Digital Newsroom Strengthening Its Partnership with SAXOTECH

February 18, 2013

Tampa Fla. – February 18 2013 – SAXOTECH a leader in content management circulation and advertising technology today announced Halifax Media Group has purchased the SAXOTECH Mediaware Center for its Daytona Beach News-Journal property solidifying its move toward a One Touch Publishing workflow.

The Florida newspaper will leverage its existing SAXOTECH Online technologies as well as take advantage of greater workflow capabilities with the SAXOTECH Mediaware Center. Users will now have integrated and flexible publishing tools they need to serve high volumes of content to multiple print and digital channels with the simplicity of One Touch Publishing.

The News-Journal s move to implement modern publishing technologies will create many efficiencies of a deeply integrated newsroom where print and digital content flow seamlessly throughout the organization from one central publishing system. Bringing these operations together will enable the News-Journal to realize greater efficiencies as well as improved audience reach.

"The News-Journal has always been an innovative and forward-thinking media property and with the addition of the SAXOTECH Mediaware Center their transformation to a more modern newsroom will be complete " said Anders Christiansen chief executive officer SAXOTECH. "Their vision of creating a fully integrated print and digital newsroom is right on target for where media companies need to be to generate new revenue and compete in this market. We are very excited to be on this journey with them and to help them build their state-of-the-art newsroom."

In 2012 Halifax Media Group purchased SAXOTECH s digital platform for 16 media properties throughout the Southeast including the Daytona Beach News-Journal. They also take advantage of SAXOTECH’s Circulation and WebCirc solutions to support new business opportunities.

About Halifax Media Group
Founded in 2010 Halifax Media is headquartered in Daytona Beach Fla. The company’s investment group includes Stephens Capital Partners JAARSSS Media and Redding Investments. The group consists of 33 newspapers and affiliated websites published in five states in the Southeast. Halifax Media’s strategy is to invest long-term capital in quality companies positioned in strong markets that are closely connected to the community.

The Daytona Beach News Journal has served Volusia and Flagler counties since 1883. No other media reaches adults in Volusia and Flagler counties like The News Journal which reaches 317 000 readers every week. The News-Journal has talented writers on its staff who have won numerous awards from the Society of Professional Journalists including the Sunshine State Award and Green Eyeshade Award as well as awards from the Florida Society of News Editors.

SAXOTECH empowers media companies to meet current and future challenges in the media landscape by providing cost-efficient solutions for new business models based on multimedia multi-channel consumer interaction. Our scalable easy-to-implement solutions are used to plan create edit design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation training and support complemented by ongoing development of products and best practices.

SAXOTECH Circulation tracks subscription revenue distribution agent billing promotions campaigns demographics and non-subscribers. Flexible reporting and decision-making tools enable newspapers to improve retention and increase their subscriber base as well as empower marketing executives to make quicker smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa Fla. with European headquarters based in Aalborg Denmark; additional offices include Maryland Norway and Sweden. SAXOTECH s solutions are in use by more than 1 000 news organizations around the world. For more information visit www.saxotech.com.