Lineup Systems’ web based advertising sales and management system AdPoint has successfully launched at the major Swedish newspaper Expressen.
Expressen is one of Sweden’s largest daily newspapers with a circulation of over 270 000. The new AdPoint advertising system will boost Expressen’s advertising across its daily newspaper plus several magazine titles by delivering more powerful and flexible ad management tools than the legacy advertising system that it replaced.
Expressen’s management can generate an array of instant activity reports based on real-time sales data giving them an unprecedented insight into business performance. AdPoint features that were crucial for Expressen include module and ratio based pricing extended tools that allow executives to calculate complicated commission allocations and pre-defined customer profile groups that are easier to use and reduce errors.
Significant benefit has been delivered through AdPoint’s interaction with 3rd party software. Specifically AdPoint integrates with the Cargo ad portal where advertising materials are received and the ad production workflow takes place. The status and a preview of the ad are generated automatically and sent back to AdPoint.
AdPoint also integrates with Whiteboard an integrated flat planning tool in the editorial system Newspilot. Taking ad information from AdPoint and ad previews from Cargo the flexible integration gives the user a native flat planning experience.
Furthermore AdPoint integrates with the Agresso system for invoicing. Altogether the new operation using AdPoint is faster more secure less wasteful and lower cost.
Peter Frey CIO at Expressen commented: “It was critical for us to implement an advertising system that was focused on maximising ad sales opportunities whilst integrating seamlessly with our existing production and financial systems. AdPoint’s scalability and versatility has helped to transform our publishing operations quickly and smoothly”.
Michael Mendoza CEO of Lineup said: “This is an important step for Lineup in the Swedish market. AdPoint is purpose-built for fast moving forward-looking media businesses like Expressen who pursue quality and competitiveness in the tough publishing industry. I’m confident that Expressen will see a huge difference between the performance of their previous system and AdPoint. It’s going to deliver a much better user experience with lower operating costs and better performance.”
