Dagbladet Børsen Publishes First Edition to Apple iPad with SAXOTECH Mediaware Center

April 20, 2011

Article by: SAXOTECH Inc.

Aalborg Denmark – April 20 2011 – SAXOTECH a leader in content management circulation and advertising solutions announced today Dagbladet Børsen (Denmark) has successfully extended its newsroom to include multi-channel distribution and has published its first edition to the Apple iPad.

With One Touch Publishing the SAXOTECH Mediaware Center enables Børsen to publish content in new ways that reach readers who are more mobile and tend to get their news in digital formats. SAXOTECH Mediaware Center’s channel workflow provides the media company with the tools needed to efficiently manage where they want to tell the story whether it be print online mobile devices or tablets.

“Readers are increasingly turning to mobile devices to stay educated and informed and this was a natural direction for Børsen to take ” said Klaus Jensen IT director Dagbladet Børsen. “With the SAXOTECH Mediaware Center we can deliver rich user experiences to print and our digital channels all within the same workflow.

“For more than five years we’ve partnered with Børsen to help them reach their business goals of being Denmark’s leading supplier of business news and information a strategy they’ve implemented with great success ” said Jesper Frank senior vice president SAXOTECH. “They have always been a visionary media company and with more readers wanting their news content digitally this was a natural step for Børsen to take. We are pleased that Børsen and SAXOTECH are continuing their partnership of developing new and engaging publishing solutions.”

About Mediehuset Børsen
Mediehuset Børsen has success with its three media channels: Børsen Online Børsen Magasiner and Dagbladet Børsen. Dagbladet Børsen s circulation has increased by 67.2% over the last 10 years and in October 2005 the newspaper reached its highest circulation ever. Today Dagbladet Børsen has a circulation of 68 900.

SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia multi-channel consumer interaction. Our scalable easy-to-implement solutions are used to plan create edit design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation training and support complemented by ongoing development of products and best practices.

SAXOTECH s Circulation Division obtained through the acquisition of Data Sciences Inc. tracks subscription revenue distribution agent billing promotions campaigns demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base as well as empower marketing executives to make quicker smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa Fla. with European headquarters based in Aalborg Denmark; additional offices include Maryland New Hampshire Norway and Sweden. SAXOTECH s solutions are in use by more than 600 news organizations around the world. For more information visit www.saxotech.com.