Recipe Guide Brings Web 2.0 Community and Widgets to Drive User-Generated Content and Targeted Advertising
Mountain View CA. October 15 2008 — Caspio Inc. (www.caspio.com) provider of the leading do-it-yourself database platform for rapid web application creation today announced the industry s only ready-made application for publishing user-generated recipes on media websites. The turnkey Recipe Guide helps general news and special-interest food sites to very quickly easily and affordably add interactive recipe content to promote rapid increases in site traffic visit duration and repeat visits.
"We are finding that many of our top online media customers are quickly publishing hyper-local applications to make it easy for readers to find relevant information within the context of their neighborhood city or region " said David A. Milliron Vice President of Media Services for Caspio. "We expect the Recipe Guide will be a popular application that energizes the food section by attracting local visitor attention and highly-targeted advertising revenue on these websites."
The Caspio Recipe Guide makes a site a food-lover favorite by delivering an entertaining community-based application that empowers epicurean users to share their favorite recipes rate and comment on recipes submit their own recipes and photos and view featured recipes. It also provides stickiness to encourage users to participate and revisit the site repeatedly.
The turnkey solution allows non-developers to get the Recipe Guide up and running in minutes with public interfaces that embed directly into an existing website. A Quick Search widget and Featured Recipe widget can be published on affiliate sites to drive traffic back to the media website. For a demo and more information about the Recipe Guide visit www.caspio.com/recipe.
Caspio also announced the successful rollout of its Voter Guide a hyper-local application currently in use among leading U.S. newspapers television stations and online media sites to rapidly publish complete and localized election information on their websites. It allows website users to view their election data review candidates and ballot issues and print a personalized ballot to take to the polls. For a demo and more information about the Voter Guide visit www.caspio.com/vote.
Caspio s plug-and-play applications represent the easiest and most affordable way of enhancing the hyper-local capabilities of a site to provide specific information and searches relevant to local and regional audiences. Today Caspio powers web applications for hundreds of media sites and more than 70 percent of the Top 100 American newspapers along with thousands of companies of all sizes in its array of nearly 150 000 customer web applications built to date.
About Caspio Media Services
Caspio Media Services a division of Caspio Inc. offers strategic products and services tailored to meet the needs of newspapers magazines broadcast and other online media. Solutions include the Caspio Bridge wizard-driven framework for rapid database publishing custom application development rich community-based applications third-party integrations such as mapping and data feeds syndicated databases reverse-publishing tools and training services that empower non-developers to quickly capture publish and manage data online.
About Caspio Inc.
Caspio Inc. (www.caspio.com) is the world s leading on-demand do-it-yourself web application creation platform. The company s philosophy is to empower business users to create and deploy web databases forms and applications easily and without programming. Caspio s platform-as-a-service replaces coding with intuitive point-and-click wizards enabling users to rapidly produce web database components for capturing publishing and managing data online. Caspio shrinks development time from weeks to hours and from thousands of dollars to a small monthly fee. Caspio s customers range from one-person entrepreneurs to Fortune-500 corporations digital media giants government agencies and educational institutions.
David A. Milliron Vice President
Media Services Division Caspio Inc.
caspio.com | 404-963-2731 | david.milliron@caspio.com
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Caspio Recipe Guide
http://www.caspio.com/recipe
Caspio Voter Guide
http://www.caspio.com/vote
Caspio Technical Support
http://www.caspio.com/support
