Calkins Media properties (Bucks County Courier Times The Intelligencer (Doylestown) Burlington County Times Beaver County Times and Uniontown Herald-Standard) will add to their My News…On the Go e-Edition subscription offering with a Mobile App. Available for the iPad iPhone and iTouch the My News…On the Go App allows users to download their daily subscription browse the full newspaper pages or see a breakdown of all of the stories separated by section.
Bill Lobecker Circulation Director for Bucks County Courier Times and The Intelligencer says they will allow any e-edition subscriber access to the App. Subscribers can download the free app in Apple iTunes but will be required to login with their username and password in order to see their subscriptions.
Calkins Media can increase their revenue stream by adding mobile advertising to the mix using the My News…On the Go online ad engine. They have been using My News…On the Go e-Edition for well over a year and saw a significant increase in circulation (greater than 300% in the first six months) as they began offering ‘Combo’ deals with print and e-edition subscriptions.