ADPOINT Ad Workflow & Production Presentation

September 2, 2010

Article by: SAXOTECH Inc.

As part of SAXOTECH s ADPOINT presentation on September 8th we would like share with you an informative whitepaper produced by our partner Integration X. It will help you to better optimize ad operations and realize a solid ROI for your paper.

Newspapers are continuing to make choices and changes to their business model and shifting focus to more resourceful revenue streams. In order to fully capitalize on this shift it’s imperative to utilize the best technology and tools available so that these newer business models can succeed.

This whitepaper documents how major newspaper publishers save more than 40% of their production costs through optimization and streamlining of production processes and technology.